Annual transaction volume exceeding $5 trillion , a thorough analysis of the U.S. market — a “battlefield of giants” where the top 10 companies hold 83% of the market . Analyzing the P&L structures of mega-issuers such as Amex, Chase, and Capital One through “spend-based” and “lend-based” lenses , defining three strategic archetypes for achieving success 。
From the depths of points transfer networks , to Bilt’s innovative model connecting rent payments all the way to home purchases , and further to a roadmap for the “next archetype” Japan should aspire to . Beyond mere case studies, with over 100 pages of meticulous data analysis , this is the essential report for business strategy planning, targeting the future of revenue models.

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